Magic is the art of influencing the intangibles.

You can feel the intangibles.  For instance, the feeling when you walk into an amazing party or when you see a beautiful painting, photograph, or person.  There is an emotional reaction that binds the energy of these experiences to your soul, that makes you want more.

But you can’t touch or grasp the intangibles.  This energy cannot be explained or measured through spreadsheets, p&l statements, or daily sales figures.  There is no way to directly measure it because it is fluid, it is living and breathing.  You either have it or you don’t.

This fluidity makes a lot of very smart people uncomfortable.  The classic saying goes, “if it can’t be measured it can’t be managed?”  Yet for some reason, everybody continues to pursue this energy.  If they have it, they don’t want to lose it, and if they don’t they want to understand how they can get a taste.  To understand more clearly, think about the your interaction with love.  This energy is just a version of that one.

As magicians it is our job to cultivate this energy, to create fertile ground for the energy to grow.  To support the enjoyment and interaction of our community, the followers, readers, or customers, and give them just the right amount of what they desire.  As the energy grows your movement will go from having supporters, to customers, to devoted fans.

Practically, magic is identifying, manifesting, sharing, and protecting the core energy behind a business, person, or idea.

Actually, it is the art of making people fall in love.



Your life is made up of the compounded effects of thousands of decisions. Over time these choices naturally become more complex. Understanding the subtleties of these “decision points” so that you are able to identify your “highest and best opportunity” is a key component in manifesting your magic.

For example, in the beginning of your career you may be searching for anyone that is willing give you a job opportunity. But as you progress the process of analyzing a “career” opportunity becomes multi-faceted. Will the job provide you with enough compensation? What are the long-term growth prospects? Is the organization stable? Do you agree with the company’s core values? Will I have enough time for my loved ones? This is just a small sample of the subtleties of this decision.

Your “highest and best opportunity” is the one that puts you in the strongest position to manifest your magic. In order to discover your “highest and best” at any given moment you must look at three factors, purpose/core values, long-term return on investment, and short-term needs. Here is a quick look at each:




Sometimes on Fridays I get lazy. I like to go out on Thursday nights, it is one of the few times my wife and I are able to let loose and connect after a week of hard work and taking care of our son. Therefore, occasionally, I will not be able to post something original on a Friday morning. So, on these rare occasions, I am going to share something that has inspired me or made me think more deeply on a topic.

The following article is from The New Republic and is all about “the paradoxical, pressure filled quest to build a personal brand.”




In order to manifest magic in the world you must first understand your purpose, either individually or as a larger entity or organization. I am not referring to some divine destiny that is thrust upon you from above, but a combination of your life experiences, preferences, and passions that make up who you are, aka what makes different or special. Your purpose is made up of “the strengths and passions you bring to the table no matter where you are seated,” “it is not what you do, it is how you do things and why.”

In order to determine your purpose or the purpose of your organization you should ask yourself and people who know you best, the following questions:



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What do all of these foods have in common?

Studies have shown that when subjects are told one of these products is more expensive or it is served to them in a more upscale environment, they feel it tastes significantly better than the same product presented to them at a lower price or in a less appealing atmosphere.

What does this mean?




When I was a young, a wise man asked me what I wanted out of life. The first thing that came to mind at the time was, “I want to be successful.” He looked back at me puzzled and replied, “What do you mean?” I said, “you know what I mean,” I want to be “successful.” I continued by explaining what I at the time thought to be obvious, “I want wealth, power, recognition,” and on and on I went espousing the the popular culture definition of success. He laughed for a moment and then asked, “Why is that how you define success?”




On the surface, art and commerce are not clearly connected, if anything they are at odds with one another.

Art is grey, it is open to interpretation. It is emotional.

Commerce, in the traditional sense is black and white, the act of buying and selling goods and services. It is material.

Magic manifests when art and commerce come together under the guidance of a skilled magician.